Born in Grand Haven, Michigan, Jack Fase (President of Alno, Inc.) graduated in 1962 from Michigan State University before joining Corning Glass. During his time with Corning, Carl Reinking, the father of his best friend, encouraged Jack to join Chautauqua Hardware in Jamestown, NY. Over the years, Reinking “became a kind of surrogate father and mentor” to Jack. After a year at Chautauqua and three years in Chicago, Jack returned to Grand Haven as a Midwest sales agent.
In March 1970, Carl Reinking took over Alno, Inc, which was the namesake of partners Allan F. Jones and Norm Odom. Reinking convinced Jones to dispatch young Jack Fase to California on a two-year contract to manage Alno. “After my first year at Alno…I liked California, and I quickly realized that Alno was a genuine, long-term opportunity.” By the end of 1970, Fase and Reinking forged a new, long-term agreement that would secure the futures of both Alno and Fase. “Mr. Reinking literally treated me as an equal partner.” In early 1982, Reinking decided to retire and happily sold his shares to Jack, who became president of Alno, Inc. After his untimely passing in 2015, Jack was succeeded by his beloved wife, Jan Fase as President and Chief Executive Officer, who has been actively involved in the company’s management at an executive level and as the company’s Corporate Secretary and Treasurer.
The name Alno dates back more than a half-century to the very origins of the decorative plumbing and hardware industry in the United States. Established in June 1963 as the West Coast distribution arm of New York furniture-hardware maker, Chautauqua Hardware, “Creations”® by Alno is now celebrated throughout North America for its original designs of fine decorative hardware, mirrors and bath accessories, made from the very best materials: solid brass, bronze and Swarovski Crystals. Headquartered in Sylmar, CA north of Los Angeles, the family-run enterprise offers 24-hour shipping not just to West Coast showrooms, but also to decorative outlets across the United States, as well as in Canada and Mexico. Day-to-day operations are now under the responsibility of Chief Operating Officer, Stacey Singer.
Beyond the fundamentals of first-rate product quality and dependable customer service, the Alno management points to the company’s longstanding commitment to three critical values: